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EXEC: Saris Plots Continued Recovery Under New Ownership

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EXEC: Saris Plots Continued Recovery Under New Ownership

EXEC: Saris Plots Continued Recovery Under New Ownership

    The bike racks and trainers manufacturer Saris is under new ownership, acquired by C+A Global in October 2022. SGB Executive talked with Stefan Guelpen, the brand’s head of global sales, about how the company helped stabilize and reposition Saris for growth, discussed product highlights and post-pandemic challenges in the cycling industry.
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