HOW KODAK IS TRYING TO REINVENT AFTER FAILING TO ADAPT

George Eastman died in 1932, but the company stayed devoted to his idea and vision. Kodak stayed on top throughout the 1930s and 1940s. But in 1948, competition appeared when Polaroid introduced its first instant camera. Still, Kodak remained the industry giant, introducing commercial and affordable products such as simple movie cameras.
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