Polaroid Socialmatic awarded Photokina Star Award 2014

The Polaroid Socialmatic wins the Photokina Star Award’s most innovative product at the 2014 Photokina tradeshow in COLOGNE, Germany yesterday.

Instant photography nostalgia meets social media features.

Print, post, share – instantly: unlike anything else on the market, the Polaroid Socialmatic Camera is a marriage of both print and digital technologies – a completely new experience in the way photographs are captured and shared. For this innovative approach, the Polaroid Socialmatic has been awarded the Star Award at Photokina 2014, the most important photography trade show. The award was given by PHOTO PRESSE and digit! Magazines and emphasizes Polaroid’s tradition as an innovator in the instant photography market and sets the bar for photo enthusiasts.