From TechCrunch: Polaroid’s Pop returns the brand to its iconic instant format. Picks up where the Polaroid Snap Left Off.

Unveiled at CES, the Polaroid Pop is essentially a scaled up version of the Snap, doubling the megapixel count to 20, and, perhaps more important, returning the to the equally iconic 3 x 4 size – a familiar format to those who remember Polaroid from the first go-round.

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