Month: September 2014
This time around the brand is resonating with a generation whose parents experienced the first boom in analog instant photography.
“Getting back to that Leica-like feel of a camera is something that’s compelling on an emotional level,” said Robert Brunner, founder of Ammunition, the design group behind Beats headphones and the new Polaroid Cube.
Pairing with Ammunition Design Group to create the Polaroid Cube Lifestyle Action Video Camera and now joining forces with Eyeball, the marketing agency that launched such products as the Amazon Kindle, assisted in the launch of Polaroidcube.com on Wednesday.
Slash Gear (524,009 visitors) did a review on the Beastgrip, a universal/adjustable lens adapter & rig system for camera phones. Reviewer Nate Swanner used Polaroid lenses as add-ons to the rig he created, and said they offer the best availability of add-on lenses that he’s found.
The Cube, which goes on sale today, is a small HD action camera priced at $99 from Polaroid.
The Polaroid Socialmatic wins the Photokina Star Award’s most innovative product at the 2014 Photokina tradeshow in COLOGNE, Germany yesterday.